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susana giménez
Susana Giménez: Argentine Icon of Television, Film, and Culture
Early Life and Beginnings
María Susana Giménez Aubert was born on 29 January 1944 in Buenos Aires, Argentina. Wikipedia+1 Her childhood was marked by family separation and modest means. She studied in Quilmes and graduated as a primary school teacher, though she never practiced that profession. pt.wikipedia.org+1 Before her breakthrough, she worked as a secretary and did modeling work. biographyscoop.com+1
Her public exposure began as a model in the mid-1960s; one of her first major moments of recognition was appearing on the cover of Gente magazine in 1967, in a photo taken at the Mau-Mau discotheque; the caption read “Susana Giménez ‘mató’ en Mau-Mau.” es.wikipedia.org+2Vintage News Daily+2 At age 19, she gained widespread visibility thanks to a soap commercial for the French brand Cadum, which she later described as pivotal in launching her fame. Wikipedia+2es.wikipedia.org+2
Rise in Film, Television and Theater
After her modeling and commercial success, Giménez began appearing in films and television. Her early acting roles were often in comedies and variety formats. Wikipedia+2pt.wikipedia.org+2 She acted in more than 30 films and over 10 plays, among them La Mary (1974), a cult classic directed by Daniel Tinayre. Wikipedia+1
In the 1970s and 1980s, she worked alongside comedic legends like Alberto Olmedo, Jorge Porcel, and was often associated with the genre of vedette (a type of showgirl/variety star in Latin America). es.wikipedia.org+2biographyscoop.com+2
Her television breakthrough came with her variety / talk show formats. In 1987, she launched Hola Susana, te estamos llamando (later just Susana Giménez), which became one of Argentina’s most popular TV shows. It’s a variety format featuring interviews, games, sketches, musical guests, viewers’ calls, etc. Wikipedia+2es.wikipedia.org+2
Signature Style, Brand, and Ventures
Susana Giménez is often described as charismatic, glamorous, spontaneous, and deeply in tune with her audience. Her on-air persona combines elegance, humor, empathy, and entertainment, which has helped sustain her popularity for decades. es.wikipedia.org+2Wikipedia+2
Beyond television and acting, she has developed a strong personal brand:
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She launched Susana, a women’s magazine, in 2008. She appears on every cover. Wikipedia+1
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She has endorsed perfumes, had a fashion doll, fragrances, etc. Wikipedia+1
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She has been recognized with numerous awards: Golden Martín Fierro Award (in 1997), INTE Award for TV Hostess of the Year (2002), and many other Martín Fierro awards. caras.perfil.com+3Wikipedia+3IMDb+3
Major Achievements & Honors
Some of her standout recognitions:
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The Golden Martín Fierro (one of Argentina’s highest television honors) for her contribution to television.
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Multiple Martín Fierro Awards as Best Female Hostess / Best Entertainment Program.
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INTE Award (TV Hostess of the Year) in 2002.
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PRODU Awards: for example, in 2017 she was awarded Presentadora del Año at the PRODU Awards.
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Konex Awards, including a Diploma al Mérito in 1991 for her work as an actress in theatre/musical. fundacionkonex.org
Later Career, Recent Activity, and Personal Life
In recent years, Giménez has scaled back somewhat from theater, and has spoken publicly about retiring from theater work because of the physical demands, while maintaining her television presence. 24 Hours World+2Wikipedia+2
She has lived in Uruguay since around the pandemic. biographyscoop.com+2Wikipedia+2
Personal life highlights:
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She has one daughter, Mercedes Sarrabayrouse, from her first marriage (Mario Sarrabayrouse).
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She had high-profile relationships: with boxer Carlos Monzón, actor Ricardo Darín, Huberto Roviralta among others.
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She was married to Huberto Roviralta (1988-1998) which ended in divorce, with legal and financial complexities in settlement.
Cultural Impact & Legacy
Susana Giménez is widely considered one of the most influential figures in Argentine television and Latin American entertainment. Her show was comparable in format to international variety and talk shows and was a staple of national popular culture.
She is often referred to in the press as Argentina’s “diva”, and has sometimes been called the “telephone diva” (because of massive viewer call-ins on her show).
Her long career—spanning over 50 years active in modeling, acting, hosting, and business—has influenced multiple generations, media styles, entertainment norms, especially for women in media. She has shown that longevity comes from adaptability, reinvention, and consistent rapport with audiences.
Conclusion
Susana Giménez stands as a towering figure in Argentine and Latin American entertainment. From humble beginnings to modeling, acting, and eventually becoming one of the most recognizable hosts on television, her journey reflects persistence, talent, and a flair for connecting with people. Her achievements across film, theater, television, and business, plus her awards and recognitions, illustrate a career of excellence. Even as she winds down certain aspects of her career, her impact remains durable. Whether through her legendary TV show, her ventures in print media, or her presence in public culture, Susana Giménez has earned her place in the pantheon of Latin American entertainment icons.
Here are some images of Susana Giménez.


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